Samsung’s stunning new 77-inch OLED TV is now available for pre-order

Samsung has announced that its flagship 2023 S95C 77-inch OLED TV is now available for pre-order in the US, with shipping expected to begin later this month. The TV will cost $4,499.99 (around £3,750) and customers who pre-order on (opens in a new tab) or participating retailers will receive a free in-home installation – usually for an additional $250.

Samsung first released OLED TVs using the company’s QD-OLED display technology in 2022, but only in 65- and 55-inch screen sizes. Despite last year’s limited size range, Samsung’s new TVs with QD-OLED, a technology that combines a self-emissive OLED panel with a layer of quantum dots, impressed us greatly, with a 65-inch OLED S95B earning 5 stars and a place on our list of the best 4K TVs.

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